Data Append

Enhance your in-house or third party modeling capabilities with invaluable information detailing when, how and where your customers are buying products. Our information comes from a vast array of companies across and beyond your industry, providing the breadth of data you need for high levels of  analytical confidence. Available data spans hundreds of product categories and a host of recency, frequency and monetary value data elements.

Appended as raw data or DataLogix -modeled scores, this information can be used to select, suppress, segment, or otherwise analyze your house and affiliate customers. In particular, appending data and/or scores enables you to better analyze buying trends, identify merchandise expansion opportunities, understand your share of wallet and hone your promotional strategy.

Data Append augments the value of your most important asset, your customers.