Customers marketed to via direct mail and email are worth upwards of 5 times more than those reached via direct mail alone. Yet most retailers have valid email addresses for less than 20% of their customer base, and the validity declines further over time. Are you realizing the full potential of your housefile?
Enhance your promotional efforts by reaching out to more of your current customers through email. DataLogix Direct's 100% opt-in database of email addresses fills gaps in your email housefile and updates invalid email addresses with current, active email addresses.
DataLogix Direct's Email Append and Update services make it possible.