Score Append

Enhance your in-house or third party modeling or segmentation capabilities with invaluable information detailing when, how and where your customers are buying products. Our data comes from a vast array of companies across and beyond your industry. Coupling this data with DLX Direct’s ability to thoroughly analyze it based on your specific needs and to capture this analysis in simple-to-use scores, you can augment your existing modeling or complement your current segmentation strategy without the hassle of vast amounts of data.

Appended as DLX Direct-modeled scores, this information can be used to select, suppress, segment, or otherwise analyze your house and affiliate customers. In particular, appending scores enables you to better analyze buying trends, identify merchandise expansion opportunities, understand your share of wallet and hone your promotional strategy.

Score Append augments the value of your most important asset, your customers.