A 5% reduction in customer defection can increase profits by 25-80%, depending on industry. It is 5-10 times more expensive to acquire a new customer than to retain an existing one. Harvard Business School

Retain

Enhance customer retention efforts by leveraging data on when, why and what your customers purchase from over 1,200 leading retailers.

You've worked hard to acquire your current customers, now how do you cultivate those relationships and maximize their value?

DLX Direct's customer retention-focused solutions allow you to:

  • Identify which of your customers or your affiliates' customers, whether active or inactive, are most likely to respond to your mailing.
  • Suppress those who are less likely to respond.
  • Strengthen your customer email campaigns by filling gaps in your house email file.
  • Fuel your customer modeling efforts with DataLogix data.

NextAction Direct empowers you to communicate with the most responsive audience possible through multi-channel marketing campaigns that drive growth and bottom-line performance.